Sunderland’s decision to sign a costly disappointment back in 2013 has proven to be a massive blunder. During their Premier League days, the club was known for splurging on players who failed to make an impact, and Jozy Altidore stands out among them. His transfer, which would have amounted to £16.4m in today’s market, remains a symbol of squandered resources and misplaced expectations.
Altidore arrived with high hopes, having showcased his scoring prowess in the Eredivisie with AZ Alkmaar. However, his stint with Sunderland turned into a nightmare, with the American striker managing a paltry three goals in 52 games, only one of which came in the Premier League. Even before Sunderland, his goal-scoring record in the English top-flight with Hull City was equally dismal.
Despite his reputation, Altidore’s time at Sunderland was marked by frustration and disappointment. Former manager Gustavo Poyet described him as “devastated” by his lack of productivity. The inflated fee Sunderland paid for him further highlights the magnitude of the mistake.
Altidore’s subsequent success with Toronto FC in the MLS underscored Sunderland’s failure to harness his potential. However, his later struggles with New England Revolution and current status as a free agent suggest that his Premier League woes weren’t isolated.
For Sunderland, Altidore’s underwhelming tenure serves as a cautionary tale. While the club’s current strikers may not match his hefty price tag, their modest goal returns indicate a need for improvement. Nonetheless, they pale in comparison to Altidore’s costly flop, reminding Sunderland of the importance of prudent investment in player recruitment.
